STRATEGY / DUNIA MEDIA INSIGHTS
How to Plan a Better Media Mix
Start with the audience, outcome and measurement plan before choosing channels.
Start with the audience, outcome and measurement plan before choosing channels.
Work backwards from commercial outcomes. Define the audience and communications objective, design useful creative, select suitable distribution channels, and use a practical measurement plan. A campaign is a learning process, not a guarantee of sales.
Work backwards from commercial outcomes. Define the audience and communications objective, design useful creative, select suitable distribution channels, and use a practical measurement plan. A campaign is a learning process, not a guarantee of sales.